Wednesday, July 18, 2012

RCL Adding Coca-Cola Freestyle Machines


Royal Caribbean Cruise Line announces their fleet will begin adding Coca-Cola Freestyle Machines making the cruise line the first in the world to make these machines available for their passengers.

Designed by Ferrari with the interface of an iPad, these machines are smaller than a standard vending machine and can produce 125 flavors of various Coke products such as peach Coke and grape Fanta Zero.

The machines will have a RFID (Radio Frequency Identification) that will work with their souvenir cups. The cups will allow passengers who purchase the soda card to serve themselves, and will expire at the end of their cruise.

The first ship to receive the Freestyle machine was the Majesty of the Seas in early June. There are several more U.S. based ships scheduled to have them by the end of the year. Royal Caribbean expects most of their fleet to be equipped with the Coca-Cola Freestyle machines by the end of 2013.

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