Celebrity Cruises has entered into a partnership with The Breast Cancer Research Foundation (BCRF) to help raise awareness and funds. Kicking off the effort was the sale of tickets to a two-night cruise experience aimed at culinary enthusiasts. The sale was curated by leading local experience site, Gilt City, and sold out in a few hours.
“All of our Solstice-class godmothers have been breast cancer survivors who have accomplished great things,” said Dan Hanrahan, president and CEO, Celebrity Cruises. “Now, we hope to play a small part in not only honoring these remarkable women, but also in changing the landscape of the field of breast cancer research, by raising money for The Breast Cancer Research Foundation, one of the world’s leading breast cancer non-profits with a mission that offers hope for a future without breast cancer.”
Celebrity offers different ways its guests can help support BCRF. The cruise line will donate $2 from the sale of each copy of its lifestyle book, “Excite The Senses,” in October, and also will donate $3 per sale of a non-alcoholic pink cocktail onboard. Also, the line will auction off hand-blown of pieces from its glass-blowing show on three Solstice-class ships, with proceeds to go to BCRF.
The first activity to go public was a Gilt City sale of tickets to a two-day cruise package on Celebrity Silhouette, during its stateside debut in New Jersey in November. With a $700 donation from each package to go to BCRF, Celebrity Cruises will donate a minimum of $50,000. Tickets were $900 per couple and include all meals, cocktails and wine.
For more information, visit www.celebritycruises.com
1 comment:
This is the way to go, having fun on a cruise ship while most importantly helping the community fight cancer. just wanted to know how other concerned parties can be incorporated.
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