It's all about competition for the dollars spent by vacationers. Cruise lines such as Carnival, Norwegian and Royal Caribbean are in a race against land resorts to prove that sea vacations are just as good -- and at a better price.
Ten years ago, Disney Cruise Line set the entertainment bar for the rest of the cruise industry, says Motter, inspiring changes to children's programs. Disney was the first to put big shows like Toy Story, the Musical on cruise ships.
The next Disney ship, Disney Dream, slated to arrive in January 2011, will feature a new musical, Villains, with all of the great Disney villains of the past: Captain Hook, Cruella de Vil, Ursula from The Little Mermaid, and Jafar from Aladdin.
Royal Caribbean's Oasis of the Seas raised the bar last December with an array of entertainment that includes the Broadway musical Hairspray and an outdoor AquaTheater with the largest and deepest pool at sea and 30-foot diving platforms.
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