Saturday, August 21, 2010

Carnival, Razorfish Launch Social Media Cruise Planning App

Carnival Cruise Lines and Razorfish today announced the launch of a groundbreaking new social commerce Facebook application that allows users to easily view, compare, select and share.


The application, the first of its kind in the cruise industry, allows users to engage their social network in their vacation planning through personalized newsfeed updates and even invite friends to book the same trip.

The application, available on Carnival’s official Facebook fan page (www.facebook.com/carnival), enables the user to explore all available Carnival cruise options without leaving Facebook by providing the functionality to sort cruises by date, duration, port of call, and accommodation type.

Once users decide on a particular cruise, they can share the detailed cruise information with their Facebook friends by simply clicking a button.

Users can also customize their newsfeed messages, which include a link to the cruise, to invite friends to book the trip as well.

View full article at Carnival News

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